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 These brand guidelines have been prepared as a reference resource for use by STEP Worldwide branches and our external agencies.
In this section you will find a lot of useful information, from the correct use of the STEP logo through to a library of templates for all marketing materials.
Explore each category below for more detailed information on the topics covered.
This style guide has been developed for the purpose of strengthening the recognition and respect STEP has globally.
Please email marketing@step.org if you have any enquiries or call STEP London office.
PLEASE NOTE: THESE SECTIONS WILL TAKE LONGER TO LOAD AS THEY ARE RICH IN IMAGES
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Who we are, what we do, and how this influences our brand.
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All obvious imagery, such as business people shaking hands and world maps representing international reach, is avoided.
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The STEP logo features the strapline ‘Society of Trust and Estate Practitioners.’ This strapline should always be used with the logo unless prior permission is received from STEP’s brand management team.
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There are elements of design we use that are 'recogniseably STEP,' such as the four distinctive squares featuring images of nature.
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Explore this section for a full and frequently updated list of materials available in the STEP library.
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The primary colour in the STEP corporate palette is blue (Pantone 285). The blue should be used predominantly in mastheads (e.g. on front covers) and for keyline work.
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The primary colour in the STEP corporate palette is blue (#0066CC = rgb(0,102,204)). The blue should be used predominantly in mastheads and for keyline work.
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