Top Tips
A sucessful marketing campaign can bring new life to a company,
but the hardest part of the process may be knowing where to
begin.
These concise but informative Tip Sheets aim to give sound
advice and guidance that STEP Members can put into practice
straight away.
Before implementing marketing initiatives within a small to
medium sized professional services firm there are a number of
factors which must be considered.... Read More
Building a manageable marketing plan is an intrinsic part of the
process; understanding which marketing tools to use and how to use
them involves some careful planning.... Read More
Advertising and sponsorship can be highly effective methods of
communicating with your target audience, but knowing
where best to focus your efforts can be challenging.... Read More
There is little doubt that the internet can provide
marketing opportunities for all businesses and you no
longer need superb technical skills to take advantage of these....
Read More
As the single most important factor to ensure loyalty and
long term repeat custom from clients, professional
service organisations need to ensure they get it right.... Read
More
Meeting potential clients or referrers via networking is an
essential component of marketing in this sector; ensure you utilise
these opportunities fully.... Read
More
Recommendation from a third party overcomes many concerns that a
potential client may have, so understanding how best to work
with referral bodies is fundamental.... Read More