Our Brand

Simply known as STEP

STEP has grown dramatically from our beginnings as a niche society for UK-based accountants and lawyers working with trusts. Now with more than 21,000 members across the world from a range of professional backgrounds, our emphasis has broadened and trusts are just one part of the wider role our members play in advising families on their long-term wealth planning.

We held an extensive member consultation exercise in 2014, where members felt strongly that STEP needed to be more outward facing – to look beyond our members to our relationships and our reputation with the public, media and external stakeholders such as governments and regulatory bodies. 

We decided we needed to refresh our brand so we are simply known as ‘STEP’, with a strapline saying more about what we do, and an updated visual identity. Key to this process was to keep hold of our heritage – to acknowledge our history, but at the same time appeal to those new to STEP. 

As a result, in January 2015 we launched a refreshed visual identity to represent us as an international, professional and outward-facing organisation. Additionally, and importantly, the new brand is clear and flexible for effective use across all communications platforms, both traditional and digital.

Watch the short video below to find out more about our new branding. The new Brand Guidelines and STEP logo are available to download at the bottom of this page.If you have any queries about STEP's branding, please contact communications@step.org

STEP logo


TEPs can use the logo on their business cards and websites

Download the logo and usage guidelines here

Branch/chapter toolkit

A full Brand Toolkit for STEP regions, branches and chapters, containing templates, guidelines and other resources, is available here (login required)