STEP launches new branding

Thursday, 29 January, 2015

STEP has grown dramatically from its beginnings as a niche society for UK-based accountants and lawyers working with trusts. Now with nearly 20,000 members across the world from a range of professional backgrounds, our emphasis has broadened and trusts are just one part of the wider role our members play in advising families on their long-term wealth planning.

Recognising that our old brand no longer reflected us as a Society, we have launched a new visual identity to represent us as a professional, international and outward-facing organisation.

In developing the new brand we were keen to keep hold of our heritage. As an established organisation we wanted to acknowledge our history, but at the same time appeal to those new to STEP.

In addition, given the growing importance of new media platforms, we needed branding that performs well across both print and digital.

As a result we have evolved our brand so that we are simply known as ‘STEP’, introducing a strapline – Advising Families Across Generations – that says more about what we and our members do.

George Hodgson, STEP’s Deputy Chief Executive, commented: ‘We are very proud to unveil our new brand, which presents us as a credible, established and modern organisation. This work is just a part of a longer-term strategy to create greater clarity about what we and our members do – which is to help families plan for their futures.’

Watch our video (http://youtu.be/BBsehpkFAcI) to see how our brand has evolved.

Story issued as press release